Why Clever is the best choice for independent plumbing & heating merchants

As an independent plumbing and heating merchant, selecting the right products to stock is critical to your business’s success. Your customers—professional installers and end-users—expect nothing short of excellence, and you need a supplier that delivers high-quality products, reliable support, and exceptional value. That’s why stocking Clever taps, showers, and accessories is a savvy move.

A legacy of quality and innovation

Since 1975, Clever Taps has been a trusted name across Europe, known for producing premium-quality taps, showers, and accessories. The Clever reputation is built on a foundation of innovation, durability, and exquisite design. By choosing Clever, you are aligning your business with a brand that stands for superior craftsmanship and advanced technology, ensuring that your customers receive products that exceed their expectations.

Extensive range and availability

Clever offers an expansive range of over 200 products tailored to the UK market, with access to more through a global catalogue. This comprehensive selection ensures that you can meet diverse customer needs and preferences. Additionally, with nationwide distribution and guaranteed next-day delivery options, you can keep your stock replenished and ready for any demand.

Exceptional value and customer support

Clever comes with a clear hierarchy across price points. And, when you stock Clever products, you benefit from STH Westco’s impressive buying power, which translates to competitive pricing and increased availability.

Advanced marketing and sales support

STH Westco supports your marketing efforts with promotional materials and visual merchandising assistance, helping you to effectively promote Clever products and boost your sales. We offer a range of support options with access to things like:

  • Prioritised sales and merchandising calls
  • FOC displays
  • Face to face training
  • Training manual
  • Accelerated POS updates
  • Key account planning
  • Tailored promotions calendar
  • Bespoke campaign activity
  • Bespoke event support
  • Bespoke assets
  • Brochures
  • Merchant portal

Advanced technology for modern needs

Clever products are designed with cutting-edge technology that meets the evolving needs of today’s market. These features not only enhance the user experience but also appeal to environmentally conscious end users who are looking to reduce their utility bills.

  • Cold Open Technology: This innovation saves energy by opening in the cold position and only firing the boiler when hot water is needed.
  • Aerators with Flow Limiters: These ensure water consumption is reduced without compromising performance.
  • Eco Nature Cartridges: These open at 50% flow to prevent unnecessary water usage, promoting sustainability.

Unmatched quality and durability

Clever products are engineered to last. They undergo rigorous testing to ensure they meet the highest standards:

  • Cartridges are endurance tested for up to 175,000 cycles, ensuring smooth operation over the years.
  • Pressure testing up to 16 bar guarantees durability under high-pressure conditions.
  • Finishes meet the BS EN248 standard and are resistant to salt spray and corrosion, maintaining their aesthetic appeal over time.

With warranties of up to 10 years, your customers can trust in the longevity and reliability of Clever products, reinforcing your reputation as a supplier of high-quality goods.

Exquisite designs

Functionality meets style in every Clever product. Crafted in Barcelona by a skilled European design team, Clever taps and showers boast:

  • Ergonomic design principles for ease of use.
  • Beautiful shapes and contemporary styling that appeal to modern tastes.
  • On-trend finishes that complement any kitchen or bathroom decor.

By offering Clever, you provide your customers with products that not only perform flawlessly but also elevate the aesthetics of their installations.

Unmatched quality and durability

Clever products are designed with installers in mind. Features like Easy Fix functionality streamline the installation process, saving valuable time and reducing hassle. This ease of installation translates to faster job completion and increased customer satisfaction, making Clever an attractive choice for professional installers.

The Clever choice for independent merchants

Incorporating Clever products into your inventory is more than just a smart business decision – it’s a commitment to quality, innovation, and customer satisfaction. With advanced technology, outstanding durability, exquisite design, ease of installation, extensive range, and exceptional support, Clever taps and showers is ‘The Clever Choice’ for discerning merchants and installers.

Make the Clever choice today. Contact STH Westco to learn more about how Clever can enhance your product offerings and support your business growth.

Our commitment to our customer’s success extends beyond product delivery. Providing intelligent sales, visual merchandising, and marketing support, through our regular updates and social media channels we also help our merchant customers to keep up to date with all the latest industry trends. Pop by and say hello!